The Clydefitch Report

big city promotions – Customer Acquisition

big city promotions – Customer Acquisition

Want to decrease customer acquisition costs? Need fresh inflow of customers? Your target audience is hard to track down? Spending millions to acquire new customers? BigCity Promotions has answers to all these questions. The creative tailor-made rewards program, designed by Big City has been reaping huge benefits for some of India’s leading brands.

For example, a leading brand has a vast customer base. They found a potential customer base in the Kids account section which was untapped. Big City promotions offered them a leaflet designed with various offers ranging from discounts on clothes, discounts on premium pizza and ice cream joints etc. kid’s account opening requests began to pour in by the passing day. This promotion still holds as the Bank’s most successful marketing activity to tap untapped markets. This promotion went on to show that Big City has solutions to decrease customer acquisition costs.

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Another example is of a leading watch brand which did a promotion for Valentine’s Day.

Keeping the mush and love alive, Big City created a promotion “LOL, Loaded with Love” in which a combination of Free Cinema and Dining booklet for a couple was delivered via a branded voucher. All products sold during the promotional period were incentivized with a free cinema and dining offer for a couple at premium Cinema theaters and restaurants. This triggered a huge rush in sales for the brand.

Big City Promotions has catered to various clients in various sectors like Banking, Retail, FMCG, Pharmaceutical, Home Décor, Hotels and Resorts, Beverages, Accessories etc. BigCity Promotions has expertise in offering creative solutions to combat the raging Brand Marketing cost problems.

 

Source: ArticlesBase.com

Promotional merchandise gives the versatility that marketing demands

Promotional merchandise gives the versatility that marketing demands

Recent national and international trends and events have given clear indications that promotional products offer not only truly versatile opportunities but also are extremely cost effective compared to the more high impact formats of television and other media advertising.

Internationally, recycling has become a major social issue and is on the agenda of most families and businesses.  Promotional merchandise suppliers have produced many variations of the carrier bag to allow businesses to continue to use the format for brand awareness campaigns whilst satisfying the need of the consumer to contribute to the environmental debate with their own statement.  Promotional carrier bags are now available in a range of materials including recycled cotton, jute, hessian, denim and paper.

The World cup in South Africa provided a great demonstration of how a national phenomenon can provide a marketing opportunity to those companies that have a flexible attitude to their marketing.  The vuvuzela horn was identified many months ago by the promotional merchandise industry as the ‘one to watch’ and spawned a number of promotional gimmicks such as horns, rattles, whistles and hand clappers that allowed marketers to ride on the tails of a truly global opportunity.

The iPod family is also providing opportunities.  It is now possible to get branded covers for the iPod, iPhone and iPad in silicon, rubber and leather allowing large branding opportunities in one of the fastest growing retail sectors in 2010.

Promotional merchandise is constantly providing evidence that it is THE most adaptable marketing tool currently available in a marketing directors arsenal and should be considered accordingly…rather than being treated as a last minute filler that is sometimes evident judging by the short lead times we promotional merchandise distributors often  have to work to!

Source: ArticlesBase.com