Promotional Products
The Right Promotional Product
The Right Promotional Product
From product giveaways to business gifts and premiums, promotional merchandise is widely used in external marketing campaigns to thank customers, introduce new products and services, generate sales leads for existing products and boost direct mail response rates to name but a few applications while, internally, it is often used in employee motivation schemed. Its popularity and the reason for its increasing presence in the marketing mix can be attributed to its well known strong and direct influence on brand awareness and purchasing behavior, a factor that was highlighted in a survey by What’s on your desk, which revealed that over half of respondents purchased from the companies that were branded on a piece of merchandise on their desk. With this in mind getting the right product, in the right way, is vital.
Prepare a brief – The quality and success of any project depends on the quality of the brief.
If the supplier understands the business objectives and background it is more likely to be successful and for this reason preparing a through but precise brief is essential.
Don’t buy just on price – Of course the budget is a key factor but it shouldn’t be at the expense of quality of service which, if not as high as desired, can lead to many issues through the course of the campaign. Choose a supplier that treats all its customers equally regardless of whether the order is for thousands of products or just a few.
Consider ethics and the environment – Many companies source products from overseas to take advantage of the price and flexibility it can offer, however, it is important to be aware that there are risks involved. Ensuring the goods are produced to the highest standard possible and that factory workers are not exploited in any way is vital as if it later transpires that the goods were manufactured using child labor or in other unethical way, or environmentally unfriendly conditions, then the damage to the brand could be serious.
Timing and logistics- The lead time for the campaign needs to be clear from the out set and remember to ask supplier for a written schedule of activity, including product samples if necessary.
Given the date sensitive nature of many marketing campaigns involving promotional merchandise it is important to be confident that the product will arrive on time as well as to the exact specifications.
Promotional merchandise can be used by any size or type of organization and is highly effective in raising brand awareness, communicating new messages and as an ongoing reminder to those who matter. The range of products is high from mass market low budget items such as pens, coasters, mouse mats which are designed to meet wide target audience to products such as mugs, stress balls, badges and clothing with their longer shelf life, are often aimed at existing contacts. At the top of the scale are business and executive gifts, such as embossed leather goods, which will be retained by the recipient and used time and time again.
FT Promotions Promotional gifts and corporate gifts supplier: http://www.ftpromotions.co.uk.
Most Effective Promotional Products
Most Effective Promotional Products
Choosing the best and most effective promotional products for your company can be quite challenging. There are literally hundreds of different items that can be imprinted with your company information, so how do you know what product will be most beneficial to your company? A promotional product should be an item that will showcase your company. The items that you choose should reflect a positive image for your company, as well as be a product that people will actually like to receive. One of the most popular promotional items available are tote bags. These canvas or plastic totes are used by everyone for their daily tasks. A potential customer will be glad to carry your bag around with them, showing off your company name and logo wherever their travels of the day takes them. According to the Advertising Specialties Institute, bags were the most impressionable promotional item handed out.
Magnets are another item to consider adding your company information to. People love to place magnets on their refrigerators to hold important papers, drawings, and more. You can imprint a lot of information onto these tiny magnets, and every time they go to the fridge, it will be your company that they see. Clothing and apparel is also a hot promotional item. T-shirts, jackets, and hats all fall into this category, and you can rest assured that everyone will love to wear one of these items, especially when they are getting it free of charge. These products can be quite affordable, if you shop around,and you can believe that they will provide a great opportunity for dozens and dozens of people to learn about your business. If you are looking for a very affordable product, consider calendars. There are several types of calenders to choose from, each offering promotion of your business 365 days per year! In fact, according to a study by the PPAI, 94% of those who received a promotional calender did business with the advertiser! Ink pens should also do the trick when it is time to advertise your company. Remember to choose a quality ink pen to hand out to customers, else you may not represent your company in the way you had hoped to do. Ink pens are affordable and effective, since everyone needs a pen! It is estimated that a single ink pen will have a total of 8 different owners, giving you 8 chances to spread the word!
corporate clothing acts as an advertising instrument. In fact, at go promotional, personalised clothes have the capability of generating a grand amount of exposure to your company products, services and logo.